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The “pharmacy-project” as an example of a community based approach of AAC

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Aim: Successful communication is an essential and responsible part of every sale conversation in a pharmacy. But pharmacists are frequently confronted with barriers of communication. This topic does not only strike the conversation with typical users of AAC but also with people of different cultural and foreign-language background. The “pharmacy-project” wants to support pharmacists and customers in successful communication. Development, introduction and evaluation of a pharmacy-specific communication board were based on empirical research in the field.
Method: The research schedule was following examples of similar projects in Australia and Canada (SCOPE, CDAC). Qualitative interviews and observations in the field were used to define barriers of communication and to investigate topics and vocabulary of a typical sale conversation in pharmacies. Based on these pre-results a preliminary draft of a communication board was co-developed in an exchange between researchers and pharmacists. The draft was evaluated in a two-step-process by pharmacies. Feedback was also given by users of AAC.
Results: The final version of the pharmacy-specific communication board will be implemented in pharmacies in Lower Saxony (Germany) in 2016. Additional materials and a training-program for pharmacists are under construction.
Conclusion: 1. An empirical approach for developing community-specific AAC-materials can be advised, unless it is a time-consuming process. 2. The use of a communication board needs training and support by AAC-professionals. 3. A community based approach implies a wider target group of AAC. 4. Awareness for barrier-free ways of communication in the community can be fostered as an important side effect.


Susanne Mischo    
Carl von Ossietzky Universität Oldenburg

Birgit Hennig    
Carl von Ossietzky Universität Oldenburg

Andrea Erdélyi    
Carl von Ossietzky Universität Oldenburg


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